American Eagle has great range.

After featuring the 28-year-old Sydney Sweeney in what became a highly controversial fall ad campaign, American Eagle is turning to a different type of icon. The Gen Z retailer will feature the 84-year-old Martha Stewart in its holiday campaign titled, “ Martha Stewart Hosts the Holidays in American Eagle,” which launches Tuesday.

In three 30-second videos which will air on AE’s social channels, Stewart invites viewers to join her in these classic holiday moments. Swapping her apron for denim, her lines are delivered with a knowing wink inviting consumers to learn how to “dress the turkey,” “dress the table,” and “wrap your gifts,” all while wearing American Eagle jeans.

Asked why they selected Stewart as the pitch woman to their Gen Z customer, Cra

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