Shoppers holding out for a Black Friday bargain on 28 November may not get the best prices, according to Which? research that found none of the offers on the day were at their lowest level over a 12-month stretch.

The consumer group compared prices for 175 home, tech and health appliances across eight retailers, ranging from Amazon to John Lewis. Prices were tracked over a full year, from May 2024 to May 2025, including the 2024 Black Friday period.

It found that on the day of Black Friday 2024 none of the items it looked at were at the cheapest price they had been over the surrounding year.

Britons are expected to spend £9.52bn over this year’s four-day Black Friday weekend – 4.2% more than last year – according to separate research from Vouchercodes, with 54% of spending forecast to

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