Gap beat Wall Street expectations for third-quarter comparable sales on Thursday, helped by strong marketing-driven demand for its Old Navy and Banana Republic brand apparel despite economic uncertainty.

Shares of the company rose nearly 4% in extended trading.

The apparel maker has banked on efforts such as introducing limited-edition products in collaboration with Disney , Netflix's "Stranger Things", and Universal's "Wicked".

This has helped attract customers at a time when consumer spending in the U.S. has been pressured by persistent inflation and the Trump administration's volatile trade policies.

The retailer had also launched initiatives such as "Better in Denim" featuring global girl group Katseye, alongside campaigns such as "Feels Like Gap" and "Get Loose with Troye S

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