While Rory McIlroy had a great year playing, now, off the course, too, he is having a good one. In his downtime since his PGA Tour and DPWT seasons are done, he is making some lucrative deals for his TGL team, Boston Common Golf, paying attention to a better fan experience before the second season starts.

VENU has partnered with Rory McIlroy’s team. A Boston Common Golf Celebrity Tee Party was held on November 21, where VENU participated as a sponsor of the event. The event had an interesting ‘fireside chat’ with global singer-songwriters and Boston Common Golf investors Noah Kahan and Niall Horan. The Boston Common Golf has consistently integrated music into its brand and fan strategy, with Kahan and Horan’s help. This has introduced the team to new audiences.

Now, this partnership ai

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