EXCLUSIVE: Industry veterans Kelly Luegenbiel, Jon Koa and Onur Güvenatam are getting into the vertical video game.

They have joined forces to launch Shorties Studios , a global production company with operations in L.A., London and Istanbul that will focus on making mobile-first short-form vertical video.

The trio have decades of experience in U.S. and international content production. Luegenbiel is a former Netflix EMEA content chief, Koa was Executive Vice President of Comedy Development and Programming at CBS, and Güvenatam is the founder of OGM Pictures, the maker of Netflix’s first two Turkish original series.

This comes as the explosion of vertical video and microdrama production continues in the West. The format began in Asia, where microdramas have become multi-billion d

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