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Falling squarely within the “mall brand renaissance,” Madewell is proving that its basics are, well, anything but. The brand clearly has a knack for reading the moment—whether it’s teaming up with some of today’s coolest It girls or dropping those viral slouchy bags —and its current Black Friday sale is just further proof. While many retailers have rolled out “up to” discounts on a select batch of items, Madewell is taking a full 40 percent off nearly everything sitewide (even existing markdowns)—one of the most generous Black Friday promotions we’ve seen so far. Use code LETSGO at checkout, and you’re set—no muss, no fuss.

SHOP MADEWELL’S EARLY BLACK FRIDAY DEAL

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