Black Friday is almost here, and shoppers are gearing up to spend big.

U.S. holiday spending is expected to exceed $1 trillion for the first time, according to the National Retail Federation . The average shopper is projected to spend $890 this season, with $628 spent on gifts.

“Black Friday is no longer just a one-day shopping event. This is the entire month of November,” said Amanda Fama, Good Housekeeping’s senior deals and trends editor.

Tariffs are also contributing to higher costs. A recent LendingTree analysis estimates that tariffs could cost shoppers an extra $132 each this year. Even so, Fama says there are still deep discounts to be found — especially in key product categories.

“This year, we're seeing really steep discounts on things like home tech, smaller electronic

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