Just in time for the holiday season, American Eagle has launched a new ad campaign centered around the great American tradition of gifting jeans—and they’ve tapped yet another beloved blonde bombshell to front it.

The retailer has hired Martha Stewart, 84, to be the face of its holiday campaign.

A video posted on Stewart’s Instagram features the businesswoman in a bedazzled denim top working in a denim holiday workshop. The set is complete with a garland of denim pockets and denim stockings and features the former stockbroker wrapping gifts in denim wrapping paper with denim bows.

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