NEED TO KNOW

Taryn McCleary might just be the unofficial "creator" of the Ralph Lauren Christmas aesthetic

The content creator and former Ralph Lauren digital commerce analyst first started posting videos touting the Ralph Lauren Christmas aesthetic in late 2024

Now, as the look continues to blow up online, McCleary tells PEOPLE about why she first started posting the aesthetic online — and what she makes of the trend now that it's gone viral

Taryn McCleary won't claim to have "invented" the latest Ralph Lauren Christmas trend that's blowing up on social media right now — but she certainly contributed to its beginnings.

If you're not in tune with the latest in home decor, users across social media have spent the lead-up to the holidays raving about the viral aesthetic.

From videos

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