Saint John man straps fridge on his back to raise awareness about food insecurity

It’s not a sight you’re prepared to see, nor is it one you’re likely to forget.

For the past few weeks, Jesse Wright has been walking around Saint John, N.B., with a small fridge strapped to his back in order to raise awareness about food insecurity

“To remind people that, ‘Hey, you can afford a meal out, some people couldn’t even afford a meal in.’ So, think about that,” he said.

His campaign, dubbed Uptown Fridge , urges people to think about the burden Canadians have to carry and to donate money when they can.

In just a couple of months, Wright has covered 160 km and collected more than $2,000 in donations for local programs. He said his goal is to either walk 1,000 km or raise $10,000 — or both.

His route zig-zags across the city, ensuring he gets maximum exposure.

“It quickly