Key Takeaways

Nearly 50% of Gen Z shoppers intend to buy only necessities and gifts on Black Friday.

Still, 26% will spend at least half of their monthly salaries on sales — or even more.

American consumers are as ready as ever for Black Friday and Cyber Monday .

More than 80% of people plan to take advantage of Black Friday-Cyber Monday sales this year, including 92% of Gen Z shoppers, according to a recent survey from Deloitte .

New research from writing platform EduBirdie breaks down Gen Z ‘s Black Friday approach — and just how much the young consumers are actually expected to spend.

The study, which surveyed 2,000 Gen Z respondents, found that 13% of the young shoppers spend months preparing for Black Friday sales, with 47% intending only to buy necessities and gif

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