The Christmas shopping season is in full swing, and while online shopping and big box stores offer convenience, local retailers say it's hard to beat the personal touch customers can get from small businesses during events like Small Business Saturday.

Before Santa flips the switch on the City of Great Falls Christmas tree after the annual Parade of Lights, shoppers from the Electric City and surrounding area will be digging for deals to complete their Christmas lists.

For many shop owners, keeping the cash registers ringing on Small Business Saturday and throughout the year is about more than just their business's bottom line.

Tim McGonigal reports - watch the video:

Hometana owner Shirstie Gaylord says Small Business Saturday is her store's biggest sales day of the year and embodies

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