Apple is set to dethrone Samsung as the world's top smartphone maker in 2025 and is expected to maintain that lead through at least 2029, according to a market report forecast from Counterpoint Research published Wednesday.

Counterpoint projects that global shipments of smartphones from Apple will grow by 9% year over year for the third quarter of 2025, pushing it past Samsung for the first time in 14 years. Shipments of the iPhone 17 lineup, including the iPhone Air , iPhone 17 Pro and iPhone 17 Pro Max exceeded expectations, per the report. Samsung shipments grew 4.6% year over year for the same quarter.

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Counterpoint senior analyst Yang Wang sai

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