The new system saw the celebrities take on the day’s Bushtucker Trial against one of their campmates voted by the public to be their ‘rival’.

The new I’m A Celebrity…Get Me Out Of Here rivals format has split up the campmates.

Wednesday’s episode featured contestants taking on the day’s Bushtucker Trial under a new system, which involves them facing off against fellow campmates who were voted by the public to be their “rival”.

Pig brains, fish guts and a tank of offal were among the many challenges celebrities faced, with the winners returning to a transformed main camp that has been renamed as Win City while the losers were sent to Doomsville for a meal of rice and beans.

The first round, Face Off, was taken on by soap star Lisa Riley and Spandau Ballet’s Martin Kemp, who had to retri

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