If you had stage one cancer, you’d want to know. That’s the premise upon which private, full-body MRI scan provider Prenuvo was founded in Vancouver in 2018. For $2,499, the company sells a 45-minute session of full-body magnetic resonance imaging (MRI) that scans the entire body for early signs of hundreds of health conditions, including cancer, brain aneurysms, metabolic disorders and multiple sclerosis.

It’s a concept that’s won Prenuvo $176 million in investment and earnest social media endorsements from the US fashion crowd and celebrities, including Kim Kardashian, Gwyneth Paltrow, Zac Posen, Lily Aldridge and Cindy Crawford, the latter of whom is also an investor. After opening its first clinic in New York City in 2023, the company has expanded into 25 clinics across North America

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