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Morrisons has announced a big change in 300 stores across the UK. Morrisons says the new hi-tech change will be rolled out early next year, adding a new feature to hundreds of storefronts across the UK.

The new partnership will see large screens placed at shopfronts across the UK. The rollout, set to commence in the first three months of 2026, marks a significant expansion of BMO's retail digital Out of Home (DOOH) portfolio and represents Morrisons ' first foray into DOOH advertising.

Showcasing state-of-the-art Waferlite digital screens at store entrances, the new screens will provide advertisers with targeted access to grocery shoppers at a critical point in their purchase journey across the Morrisons estate.

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