It comes after Morrisons made a major change to its Christmas Savers club loyalty scheme

Morrisons has announced a major change coming to 300 of its stores.

The supermarket has confirmed a new partnership with Bauer Media Outdoor (BMO) where it will install and operate a network of 300 digital screens across hundreds of it supermarkets .

The new screens will show advertisements, with the rollout set to begin in early 2026.

Steve Newbould, Head of Commercial at Morrisons , said: “We’re pleased to be offering even more media opportunities for our customers to connect with their favourite brands through the rollout of new digital screens at our supermarket entrances.

“This is just one of the many innovative advertising solutions available through MMG, designed to help brands reach sh

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