Edward Archbold, 32, collapsed and died after taking part in a cockroach eating contest at a Florida reptile store Edward Archbold died after eating the roaches (Image: On Demand News/YouTube)

A man tragically choked to death after eating down a horde of live cockroaches in a bid to win a competitive eating contest and a python.

Edward Archbold, 32, from West Palm Beach, Florida, met his untimely end due to asphyxiation when his airway was obstructed by the roach fragments during the 2012 competition.

He keeled over and began retching shortly after the "Midnight Madness" promotional event at the Ben Siegel Reptile Store in Deerfield Beach, Florida.

His girlfriend Natasha Proffitt revealed he had eaten n bugs before and intended to gift the female python to a friend.

Sarah Bern

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