What's in a rivalry? UCLA's newcomers now know after watching a video about USC

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Nearly half of UCLA’s roster needed education about the crosstown rivalry with USC.

A five-minute video from UCLA’s creative team explained the Victory Bell, historic upsets and why beating USC transcends football.

Veterans and former players reinforced the rivalry’s significance, helping the Bruins grasp that defeating the Trojans could redeem a season/

Red Sanders, the legendary UCLA football coach, once said the rivalry with USC wasn’t life or death, it was more important than that.

Now, some 70 years later, almost half the Bruins roster needed a primer on what it means to play the Trojans.

“We have so many transfers and things,” interim coach Tim Skipper said, “so I wa