Epic Games CEO Tim Sweeney thinks Steam and other game stores should drop “Made with AI” tags, arguing that they’ll soon be irrelevant as generative AI becomes ubiquitous in production.

“The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation,” Sweeney wrote on X in response to a user calling for Steam and other digital marketplaces to drop tags that mark content made using generative AI. “It makes no sense for game stores, where AI will be involved in nearly all future production.”

“Why stop at AI use? We could have mandatory disclosures for what shampoo brand the developer uses,” he wrote in another post. “Customers deserve to know lol.”

After initially taking a cautious approa

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