Jackie Asamoah, known online as Jackie Aina, uploaded her first YouTube video in 2009 after her 22nd birthday. It was a makeup tutorial for a purple smoky eye. Growing up, she saw her mom wearing chrome purple eyeshadows and plum lipsticks and wanted to re-create the look. She also used to play in her mom’s fragrance collection, starting around the age of 9, foreshadowing her future as a fragrance founder . Now, 16 years later, she has inspired an entire generation of people who discovered their love of beauty through her videos.

From early in her career, Asamoah has never shied away from telling the truth. She was a champion of diversity and inclusion for darker skin tones years before Fenty Beauty was a catalyst in the industry. She never begged to be included, but she was a voice f

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