Over the past year, Canadians haven't been shy about sharing their thoughts on the United States. With ongoing political tensions and safety concerns, some Canadians say they are less willing to support U.S. destinations than they were a few years ago. Social media has increased that skepticism, with calls for boycotts, warnings about hostility at the border, and discussions about whether the U.S. is still a destination worth visiting.

New research from Brand USA supports just how strong these feelings have become. In its most recent poll, many Canadian respondents described the U.S. in sharply negative terms, including "arrogant" and "unsafe." Despite these associations, the same dataset shows that a surprising number of respondents still plan to visit the United States within the next 1

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