Playing press coverage against Rams wide receiver Davante Adams is like touching a hot plate after the server warns against it: It almost always results in someone getting burned, but people still do it for some reason.

Against the Buccaneers on Sunday Night Football, Adams torched cornerback Zyon McCollum off the line of scrimmage for a 24-yard touchdown. A quick hop into an inside jab with Adams' left foot opened McCollum's hips to the middle of the field, even though he had outside leverage pre-snap. When the veteran wideout planted and released down the right sideline on a go route, he'd gained a step on the fourth-year corner, who never recovered.

During the week, Adams studied McCollum. He noticed that the Bucs corner liked to "shoot his hands" early and then retreat to keep up w

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