By Whidbey News Group editorial board

Small businesses are a vital part of Whidbey Island’s economy and sense of self. The entrepreneurs add character to the towns on the island, spark the economy and answer the need for services. Residents can make their holiday shopping more meaningful by getting out into the community, visiting local shops and restaurants during Small Business Saturday.

But if we truly value the role small businesses play in the Whidbey community, our support can’t end when the calendar page turns.

Small Business Saturday was started by American Express as a response to the excesses of Black Friday. Since its inception in 2010, Small Business Saturday has driven an estimated $200 billion in reported sales. A recent survey by American Express found that 72% of shopper

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