KARACHI:

Consistency is emerging as the defining currency of startup success, overshadowing capital, connections and even innovative ideas. This was the dominant message at Build Up 2025, an annual entrepreneurship forum hosted by Invest2Innovate (i2i) in Karachi.

Across high-impact panel discussions, founders and investors agreed that persistence, clarity of purpose, and disciplined financial behaviour are the pillars that determine which startups break through Pakistan's challenging market environment.

The panel, "The Art of Selling: Convincing Customers, Partners & Investors," moderated by Qist Bazaar's Arif Lakhani, spotlighted the emotional and practical exhaustion that accompanies early-stage sales. Speakers stressed that rejection is not an obstacle but an unavoidable phase that

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