The Mexican government has presented its strategy to turn this summer's World Cup soccer tournament into an engine to strengthen trade, sports, tourism, and culture in the country where most of the games will be hosted. The Mexico 2026 Social World Cup project includes cultural events like soccer matches between robots, a public transit plan, and a new app where fans can sell securely sell any tickets they can't use.

During a conference last week, Mexican President Claudia Sheinbaum stated that the intention is “to leave a sporting legacy in our country that goes beyond the competition itself.”

“[In this World Cup ] the eyes of the world will be here,” Sheinbaum said, “and what they will see is a great country with an enormous cultural heritage. They will see that we are building a na

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