LaLiga has agreed new media rights deals with Dazn and Telefonica

Spain’s LaLiga has cemented its position as the closest challenger to the Premier League after announcing record domestic media rights deals worth more than £5bn.

The figure for the 2027-32 cycle represents a nine per cent increase on the current contracts and, when combined with international broadcast deals, gives the rights a total value of €1.95bn per season.

That is around 50 per cent more than both Germany’s Bundesliga and Italy’s Serie A, although only half of the sum that the Premier League’s market-leading media rights command.

LaLiga’s increase is a boost amid falling media rights values for all but the biggest leagues and comes after sports streamer Dazn increased its investment in return for an equal share

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