Columbia Sportswear really wants shoppers to travel to the ends of the earth.

The Portland, Ore.-based company ran a full-page ad in Tuesday’s New York Times to launch “#ExpeditionImpossible,” challenging people to find the edge of the earth, and then snap a photo to send to the outdoors brand. In return, Columbia has promised “everything owned by the company,” which includes “all of it. The mannequins, snowshoes, coffee machines, a well-used toboggan, office plants, even the taxidermy beaver in the cafeteria,” based on the personal letter from chief executive officer Tim Boyle, which doubled as the ad.

Warning that he will not be liable for “sunburn, dizziness or unplanned meetings with the edge of existence,” Boyle jokingly signed the letter “Flatly yours.” Readers of the fine print f

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