Key Takeaways

A health scare in Keller’s family revealed how limited existing water-filter options were.

Keller and Carlisle spent three years engineering a system from scratch, prioritizing quality over speed.

Rorra offers premium water filtration solutions featuring a countertop filter designed to encourage daily use and trust, as well as a filtered showerhead.

When his young daughter’s eczema worsened, Brian Keller tried everything modern parenting prescribes. Nothing worked. Desperate, he replaced the ordinary showerhead in their bathroom with a filtered one. Within a couple of days, his daughter had perfectly clear skin. The speed of the change forced him to go online searching for a reliable filtration system. But what he found surprised him. “Pretty much one plastic product afte

See Full Page