Iwas never a big believer in eye cream. But after a straight-talking facialist told me mid-treatment that she could tell I didn’t use it, I was floored and decided it was time to start.

Ever since, I’ve dabbled with eye cream but never used anything consistently—probably because I didn’t notice the immediate results. That's when a chance meeting with dermatologist Natalia Jiménez taught me a trick that finally solidified the habit. And even better, I'm seeing results, too.

Jiménez stressed that eye products should always be applied just after cleansing and before moisturizing. As she said this, I could see another expert, pharmacist Marta Masi, nodding her head in agreement. This order proves more effective for several reasons, one of which is that “applying eye cream immediately aft

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