UN Women UK and Vodafone Foundation has enlisted elite sports stars to challenge the 'manosphere' in a new campaign, Same Side, to help young men redefine masculinity

Elite sports stars are harnessing the power of their platforms to challenge harmful online narratives and redefine what it means to be a man.

UN Women UK and Vodafone Foundation have launched Same Side, an annual campaign that enlists top athletes such as Ugo Monye, James Maddison , and Nedum Onuoha.

The initiative aims to provide young men with a positive alternative to the 'manosphere' - a network of online communities and influencers that often promote restrictive and hostile views about gender, relationships, and the roles of boys and men in society.

Research findings suggest boys as young as 16 are being algorit

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