UFC CEO Dana White is known for his many passions—boxing, MMA, luxury cars, and ambitious business ventures. But beyond all that, he has another hobby that often surprises fans—collecting rare trading cards. Some of these sell for thousands or even millions of dollars. While his latest pickup didn’t cross the million-dollar mark, White still dropped an eye-catching $10,000 on a rare Joe Rogan card.

Just six days ago, the 56-year-old appeared in a live vlog collaboration between Tom Brady ’s CardVault—a premium collectible shop—and Fanatics, the parent company of Topps—the powerhouse behind trading cards and collectibles. Earlier this year, Topps regained the exclusive UFC trading card license in a new multi-year deal with the UFC. More importantly, though, the company has shared fre

See Full Page