Home interiors brand Fired Earth fell into administration in November, but Topps Tiles has now snapped up the brand’s name, online business and approximately £2.5 million worth of stock

A retailer has stepped in to save a British high street homeware chain which collapsed after months of mounting losses. Home interiors brand Fired Earth fell into administration in November , making 133 of its employees redundant and shutting down 26 shops.

However, Topps Tiles has now snapped up the brand’s name, online business and approximately £2.5 million worth of stock in a £3 million rescue deal - offering fresh hope to the chain.

Topps said the premium brand brings a valuable boost to its digital and upmarket offering - a chance to reel in homeowners and trade customers chasing style and subs

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