RedBird IMI boss Jeff Zucker appears to be embracing the AI revolution.

“We actually think AI is an opportunity,” he told the audience at TV confab Content London on Wednesday. “We don’t think that it will be able to capture the same drama that ‘Celebrity Traitors’ did, or the human emotion that’s in ‘Hamnet,’ for example, but we think it’ll bring down the production costs tremendously. So we think it’s an opportunity.”

“It’s not going to meet sources in an underground garage and break stories for Front Office Sports or any journalistic outlet like that,” Zucker continued, “but it’s a great tool for news organizations as well. So I think AI wasn’t here two years ago, but it’s a great opportunity to utilize as well.”

Hollywood is still split on AI, with some companies and individual

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