The firm soared from kitchen-table beginnings to a booming TikTok-era audience - but things started to unravel after months of difficulties

A multi-million pound British beauty firm has collapsed into liquidation after months of financial difficulties. Welsh business Mallows Beauty was founded in 2019 and soared from kitchen-table beginnings to wholesaling scrubs, lotions and shave butter for a booming TikTok-era audience.

At its peak, it was pulling in annual sales approaching £5 million and had a workforce of 25 people. However, things fell apart despite the early hype and rapid growth as it met the same fate as other high street chains, Wales Online reports.

This week, the company entered voluntary liquidation, with 57 creditors reportedly owed a combined total of about £1.9 mill

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