A new study shows AI and social platforms are driving record traffic to online stores—but 80% of shoppers still abandon their carts

Online retail is experiencing rapid traffic growth, yet most shopping journeys end without a purchase. Recommended Videos

To understand why, Semrush and Statista analyzed millions of shopping sessions across major e-commerce platforms.

Their report, “ Rewriting the E-commerce Playbook: Artificial Intelligence, Social Commerce, and the Future of Consumer Confidence ,” reveals that while AI assistants and social commerce platforms are changing how Americans discover products, friction at checkout keeps customers from making a final purchase.

The findings point to three major shifts in online retail: the rise of conversational search, the growth of social

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