The Dallas Cowboys' thrilling 31-28 victory over the Kansas City Chiefs is the NFL's most-watched regular-season game ever.

CBS managed 57.2 million viewers for the Thanksgiving Day showdown -- taking the record that Fox broke just hours earlier.

The Green Bay Packers vs Detroit Lions on Fox and Tubi averaged 47.7 million viewers.

A Thanksgiving 2022 clash between the Cowboys and New York Giants was the previous holder after 42.1 million people tuned in.

The NFL has been seeing an encouraging trend in figures throughout the 2025 season.

The league set an International Games viewership record by averaging 6.2 million viewers in six games from Dublin, Berlin, Madrid and London.

And average 17.7 million viewers have watched each game -- a six percent rise on 2024.

Nielsen

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