Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere.

After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient.

The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday.

Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas:

Retail chatbots

Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce websites followed with their own AI assistants to enhance the online shopping experience.

Walmart's Sparky chatbot is a

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