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For Amy Jackson, owner of yoga studio The Perch on River Street, downtown Aurora has “so much potential.”

Unlike other cities’ downtowns, it isn’t “cookie cutter” with big chains and box stores, she said. It’s got “mom and pop shops” and small businesses, like hers.

But growing up in Aurora in the early 2000s, “you didn’t go downtown” because it wasn’t safe and there wasn’t anything there, Jackson said. Now that its safe and has “amazing shops,” she said downtown businesses are still battling that mindset.

So it feels to her like the time is right to get the word out. And that’s going to be one of the goals of a new organization currently being formed to support Aurora’s downtown.

Jackson is one of around 10 people representing downtown bus

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