International criticism of Guinness World Records over its refusal to accept submissions from Israel or the Palestinian territories continued on Wednesday, with the London-based organization facing mounting pressure to reverse its decision.

The organization acknowledged the ban after a Jerusalem-based NGO, which facilitates altruistic kidney donations and had hoped to be profiled, went public with the news.

“It is deeply troubling that Guinness World Record is refusing submissions from Israel and the Palestinian territories,” the New York-based Anti-Defamation League wrote on X, denouncing the “double standard” in correspondence with the group’s leadership and parent company. “We believe a quick course correction is warranted.”

The Jerusalem-based Matnat Chaim NGO, whose name means “G

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