LONDON, Dec 4 (Reuters) – Top British athletes will soon have a new weapon in the fight against online abuse after UK Sport signed a 300,000 pound ($400,170.00) deal to provide AI-based protection across social media.

The government-funded body, which supports Olympic and Paralympic sports, has partnered with Social Protect, an app designed to detect and hide abusive posts in real time.

Thousands of athletes will be able to sign up for free and keep their accounts safeguarded throughout the Games cycle up to Los Angeles 2028.

“The level of abuse our athletes are facing online is unacceptable — to do nothing about this is not an option,” said UK Sport Director of Performance Kate Baker.

The agreement is the first of its kind in British sport.

Social Protect, already used by governing b

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