If you thought paying for ChatGPT would mean an ad-free experience, think again.

Over the past few days, OpenAI quietly began showing what it calls “app suggestions” in ChatGPT — even for paying users shelling out $20 to $200 per month. These suggestions pop up mid-conversation, offering links to third-party tools or services that integrate with the assistant.

The backlash was immediate.

“‘Lose all your users’ is a real possibility here,” one Reddit commenter warned, linking to a screenshot showing ChatGPT suggesting Peloton in the middle of a completely unrelated conversation.

“I might just cancel my subscription,” said another. “I didn’t pay for in-chat ads.”

For many users, the result is unwanted and could signal a shift away from the AI tool. OpenAI is already struggling to keep u

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