By John Gittelsohn, Bloomberg

The 2028 Los Angeles Olympics and Paralympics have signed more than $2 billion in sponsorship and licensing deals, surpassing the 2024 Paris games more than two years before the opening ceremonies.

The LA games inked almost $1 billion worth of deals in 2025 with brands including Honda, Uber, Intuit, Google and Starbucks, and there are a couple more “big names” coming early next year with each valued at more than $100 million, according to John Slusher, who oversees revenue for the LA28 organizing committee.

Related Articles

The sponsorships are a combination of cash, goods and services, such as naming rights, sports gear, memorabilia, advertising and health care. LA28’s goal is to raise $2.5 billion from sponsorships and licensing agreements, making them t

See Full Page