Key Takeaways

Define success through data first, then engineer features as extensions of that reality model.

Detach emotionally from features; build flexible systems designed for learning, not premature perfection.

Most founders build their products backwards. They start with wireframes, features, fancy UI and “something to show investors”. They spend tons of money developing those features separately and then wonder why nothing works together.

I’ve spent the last decade building platforms in fintech, healthcare and media — high regulated industries, where mistakes are expensive , and time-to-market is unforgiving. And I’ve walked this road many times myself, until I finally understood: starting by “building the product” is a lousy way to build a business.

A while ago, I began worki

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