Atlantic Music Group is promoting Dave Rocco to the newly-created title of Chief Creative Officer, the company announced on Thursday.

The move comes a year after Rocco first joined Atlantic as president of creative, and with the new title, he will lead Atlantic’s global creative strategy, the label said. He’s worked closely with Atlantic acts including Cardi B, Bailey Zimmerman and Rosé among others.

“For the last year, Dave has played a crucial role in reenergizing and reimagining Atlantic Music Group,” Atlantic Music Group chairman and CEO Elliot Grainge said in a statement. “His creative contributions to our organization and to our artists have been immeasurable. I’m happy to be able to promote him to this important new leadership role.”

Atlantic Music Group is promoting Dave Rocco

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