MS NOW Launching Direct-To-Consumer Product That Will Be ‘Home for Progressives on Digital’

Zachary Leeman Dec 4th, 2025, 2:32 pm

(Photo by: Ralph Bavaro via MSNBC)

MS NOW will be launching a direct-to-consumer product that will act as a “home for progressives on digital” following a ratings bump after a recent rebrand.

Versant, MS NOW’s parent company, announced on Thursday its intention to take MS NOW’s digital presence significantly further in the summer of next year. The announcement was made at an investor day event held in New York City.

The company is hyping the product as something beyond a traditional streaming platform, calling it the next “evolution” after launching MS NOW Live, a live event series hosted by the network and featuring show hosts.

“Instead of a traditio

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