The numbers are in for Spotify Wrapped: After the streaming music app dropped its popular year-in-review recap for 2025, the company said it has already seen a huge increase in user engagement, hitting 200 million users just 24 hours after the recap’s release, a 19% increase year-over-year (YOY).

Compare that with last year, when it took 62 hours to hit that same number.

Why the uptick in user engagement?

One reason could be because the platform is growing. A look at the numbers shows Spotify’s monthly active users grew 11% YOY to 713 million in Q3 of 2025, according to the company’s third quarter earnings report.

Spotify Wrapped is for sharing

Sharing is caring, and this year’s Spotify Wrapped sharing features seem to be working.

According to the company, 500 million users shared th

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