BATON ROUGE, La. (WAFB) - LSU football is already one of Louisiana’s largest economic engines, but the arrival of new head coach Lane Kiffin could push that impact even higher, according to an LSU economist.

Dek Terrell, a professor at LSU who has conducted multiple studies on the university’s economic footprint, said the numbers tied to athletics are already staggering. His most recent analysis, completed in 2022, estimated the athletic program’s overall economic impact at roughly $500 million.

Terrell said renewed excitement surrounding Kiffin and rising expectations for the program could potentially add another $100 million in economic activity in the future.

A portion of that money comes in the form of tax revenue that could eventually support projects across Louisiana, including in

See Full Page