A decade ago, Ashley Thompson created the ready-to-eat overnight oats company Mush — a brand that bills itself as a healthier breakfast with nutrient-dense ingredients, free of fillers and additives.
The Chicago-based company has sold more than 200 million cups, and its appeal among shoppers caught the attention of its retail partner Whole Foods, who last year requested Mush to also create protein bars to be sold at the grocery chain.
“What we’re seeing unfold right now is one of the greatest transformations of any industry in America, and one of the most important, which is the food and beverage industry,” Thompson said.
Provided by Mush
Major manufacturers like Chicago-based giant Kraft Heinz share shelf space with independent upstarts like Mush. But consumers are increasingly shifti

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