A new study found eight in ten visually impaired Brits say food packaging is difficult or impossible to read
Over seven in ten severely visually impaired adults struggle with food shopping and as a result avoid the task entirely. It comes as a survey of 500 visually impaired people - including 100 blind respondents - found 83% find information on food packaging hard or impossible to read.
The survey by GS1 UK identified the main obstacles when shopping as small or difficult-to-read text (56%), inadequate lighting (40%) as well as changes in product placement within stores (23%). A lack of staff assistance and the absence of audio descriptions or mobile app support were also significant barriers making shopping challenging.
However, the study revealed that poor packaging doesn't just

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